Eksplorasi Nilai Budaya Melukat Dalam Pariwisata Berkelanjutkan, Perspektif Komunikasi

Fenika  Gabriella; Nikita  Rasyidin; Roxanne Roxanne; Rizaldi  Parani

doi:10.47233/jkomdis.v3i3.1248

Authors

Fenika Gabriella Universitas Pelita Harapan, Jakarta, Indonesia
Nikita Rasyidin Universitas Pelita Harapan, Jakarta, Indonesia
Roxanne Roxanne Universitas Pelita Harapan, Jakarta, Indonesia
Rizaldi Parani Universitas Pelita Harapan, Jakarta, Indonesia

DOI:

https://doi.org/10.47233/jkomdis.v3i3.1248

Keywords:

Ecotourism, Sustainable, ritual, ceremonial art

Abstract

Tourism is an important industry in many countries, often based on cultural attractions and traditions. In an effort to maintain sustainable tourism while preserving cultural heritage, exploring the cultural values of Melukat in Bali shows the importance of a communication perspective. This research explores the cultural value of Melukat in sustainable tourism with a focus on communication. This research argues that to preserve cultural heritage and promote sustainable tourism, effective communication is needed in several aspects. This includes a thorough understanding of local culture, respect for traditions, tourism education and environmental awareness campaigns. Apart from that, media also plays a role in combining cultural values with the creation of interesting and useful tourism experiences, so that it can have an impact on the economic development of local communities. The research results show that communication is an important factor in maintaining and promoting Melukat's cultural values while supporting sustainable tourism. Furthermore, this research also addresses the challenge of maintaining a balance between commercialization and cultural preservation in the tourism context.

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