Peningkatan Produktifitas Umkm Jamu Gendong Melalui Edukasi Digital Marketing Di Desa Losari

Authors

  • Izzatul Lutfiyah Universitas Darul ‘Ulum Jombang
  • Winarti Winarti Universitas Darul ‘Ulum Jombang
  • Misbah Bahauddin Faqih Universitas Darul ‘Ulum Jombang
  • Nyimmas Darah Antin Universitas Darul ‘Ulum Jombang
  • Anisa Atifatur Rahmania Fatimatuz Zahrah Universitas Darul ‘Ulum Jombang
  • Yunita Adinda Sari Alfiani Universitas Darul ‘Ulum Jombang

DOI:

https://doi.org/10.47233/jpmittc.v2i2.1111

Keywords:

Jamu Gendong, Marketing, Packaging, Community Knowledge

Abstract

The lack of knowledge of the local community in Losari Village, Ploso District, is one of the things that prompted writed to carry out this activity, namely by providing education on packaging and marketing of Jamu Gendong products. The method used is the ABCD (Asset Based Community Development) Method. This approach focuses on an inventory of assets in the community which are assumed to be very supportive of community empowerment activities. In order to develop the potential of local Jamu Gendong products, a problem-solving framework is implemented which includes three things. First, observations regarding production, packaging and marketing that are usually carried out by partners. Second, educating partners regarding good packaging methods. Third, Education to partners regarding digital-based marketing methods. Digital-based packaging and marketing education can be a new innovation for them to be applicable to society

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Published

2023-08-20

Issue

Vol. 2 No. 2 (2023): Juli - Desember

Section

Articles

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