Strategi Pemasaran dan Pengengembangan Kemasan UMKM Pie Susu Kering Khas Desa Rejoagung

Authors

  • Sukma Wahyuning Tyas Universitas Darul ‘Ulum Jombang
  • Winarti Winarti Universitas Darul ‘Ulum Jombang
  • Amanda Faidah Universitas Darul ‘Ulum Jombang
  • Ayu Eka Rizky A Universitas Darul ‘Ulum Jombang
  • Nur Kholis Universitas Darul ‘Ulum Jombang

DOI:

https://doi.org/10.47233/jpmittc.v2i2.1115

Keywords:

Marketing, Packaging, Pie Susu, Strategy

Abstract

Rejoagung Village is an area located in the Ploso. There are many industries that still home-scale or micro, small and medium enterprises (MSMEs). This service activity collaborates with milk pie business actors. However, business actors experience several obstacles, namely related to marketing and packaging. So that the purpose of this community service activity is to provide training to strategy MSMEs in using social media as digital marketing to introduce products to a wider range of consumers. And also provide training to MSMEs in terms of packaging renewal. The method used in this activity is Assets Based Community Development (ABCD), which is an approach model in community development. The output resulting from this community service activity is that business actors identify and are skilled at marketing through social media as well as updating more attractive packaging.

References

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Angkih, J. H., Damiati, D., & Suriani, M. (2019). PENGOLAHAN PIE SUSU BERBAHAN DASAR TEPUNG GAYAM(INOCARPUS FAGIFERUS). Jurnal BOSAPARIS: Pendidikan Kesejahteraan Keluarga, 9(1), 44. https://doi.org/10.23887/jjpkk.v9i1.22120

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Srijani, N. (2022). PERAN UMKM (USAHA MIKRO KECIL MENENGAH) DALAM MENINGKATKAN KESEJAHTERAAN MASYARAKAT.

Walihah, Z., Husnayain, R., Putri, E., Nuraini, D., Jaelani, A. K., & Mustari, M. (2023). Teknik Pengemasan Dan Strategi Pemasaran Tape Singkong Untuk Meningkatkan Perekonomian Masyarakat Giri Tembesi.

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Published

2023-08-20

Issue

Vol. 2 No. 2 (2023): Juli - Desember

Section

Articles

License

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